A rebuild that grew profit 300% — all the way to a sale
A redesign and a rebuilt ad engine grew profit 300% — all the way to a sale.
UPGrillz was an outdoor grill-accessory brand that couldn't find profitability: costs too high, margins too thin, ranks too unstable. Elevik was brought in to fix the economics — and ended up building the brand into a clean, planned exit.
Advertising spend was simply too high to hold at a profit.
The product's gross margin couldn't absorb the costs stacked against it.
A poorly executed launch left ranks swinging, with no consistent organic base to build on.
Specific keyword targeting and product segregation brought spend firmly under control.
While competitors all sold the same look, the product was constructively redesigned to stand out on the shelf.
Higher conversion drove stronger, more stable ranks — the foundation profitability needed.
Numbers that held up.
The rebuild didn't just stabilise the brand — it grew it into a profitable exit:
Other brands we scaled.
Want results
like these?
Book a free audit and we'll show you where your growth is hiding.
Book a free audit →