Rescuing a bleeding ad account — a premium wax turnaround
How disciplined restructuring turned wasted spend into 60% revenue growth.
Elevik was brought in by a premium wax brand that had spent months losing ground in a saturated, price-aggressive niche. The mandate was clear: reclaim the spend being wasted across a disorganised ad account and scale revenue — without ever compromising profitability.
Rivals in the niche undercut the brand heavily, turning a premium price tag into a liability rather than a signal of quality.
A low review count left buyers hesitant to pay more, dragging overall sales down.
Weak imagery and flat bullet copy failed to communicate a genuinely premium product, capping conversion.
An unstructured PPC account spending on random keywords bottlenecked promising products and bled thousands in margin.
Imagery and persuasive bullet copy were re-engineered from scratch to convey premium positioning and justify the price.
Spend was reorganised into a disciplined, purpose-built structure that killed waste and unblocked high-potential ASINs.
Additional high-revenue-potential products were identified, opening fresh revenue channels.
Promotions calibrated to never dip below baseline profitability, while Subscribe & Save built recurring, ad-free monthly revenue.
Numbers that held up.
The restructure paid off fast. Within six months the account was transformed on every axis that mattered:
Other brands we scaled.
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