LUXE COSMETICS · Full-service growth

From $150K to $3M a month — a catalog-wide breakout

A 21× surge in monthly sales — and $7.5M in net profit in just eight months.

ENGAGEMENT
Ongoing since Nov 2025
SERVICES DELIVERED
Strategy · Ads & DSP · Listings · Creative · Ops · Expansion
LUXE COSMETICS · Full-service growth — Amazon Seller Central results
Project overview

When Elevik took over Luxe Cosmetics in November 2025, the brand was turning roughly $150K a month on thin margins and inefficient ad spend. Within eight months it was clearing $3M months at scale — with advertising cut to a fraction of where it started, and growth that kept accelerating well past the Q4 season.

Challenges faced
01
A sub-scale account.

At takeover the brand was doing roughly $154K a month on about 5,500 units — far below its real ceiling.

02
Inefficient advertising.

A real ACOS near 28%, against margins around 27%, left almost no profit headroom.

03
Untapped brand demand.

Rising brand interest wasn't being captured through structured branded search.

04
Catalog visibility gaps.

Products lacked a clear advertising pathway across the range, leaving much of the catalogue invisible.

Plan of action
01
Built a clear advertising pathway.

Structured campaigns designed to lift visibility across the entire catalogue, not just hero SKUs.

02
Capitalised on brand virality.

Branded keyword campaigns stood up to capture surging branded demand before competitors could.

03
Intent-based listings.

Listings were cleaned up and rebuilt around clear, intent-driven keywords.

04
Conversion-focused couponing.

Coupons were leveraged strategically to drive measurably better conversion.

05
Amazon Creator Connections.

Creator partnerships run through Amazon Creator Connections drove $100K+ in attributed revenue.

06
Streamlined inventory.

Supply kept tightly aligned with fast-rising demand to prevent stockouts during the ramp.

The results

Numbers that held up.

The takeover didn't just lift sales — it transformed the economics of the entire account:

$13.9M
Total sales · since Nov 2025
$7.5M
Net profit · since Nov 2025
28% → 4%
Real ACOS · cut at scale
5.5K → 83K
Units / month · Oct → May
Timeframe8 months · Nov 2025 → Jun 2026 (ongoing)
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