From zero to 100 units a day — a self-funded launch
A cold-start launch engineered to scale on its own cash flow.
A brand-new reusable freezer-bag product needed to break into a saturated niche — on a tight budget and with no room for error. Elevik was tasked with launching it profitably and scaling volume without an additional capital injection.
Established sellers with loyal customer bases created a steep barrier for a brand-new entrant, despite proven demand.
Stock arrived with the length and width specs swapped — a complication surfacing before the launch had even begun.
Opening stock levels weren't matched to real market velocity, leaving the launch exposed to stockouts if sales spiked.
Limited capital meant the launch had to fund its own growth, with no room for a cash injection.
Copy and design were treated as seriously as the product itself, to capture attention in a crowded niche.
A cash-flow-aware replenishment plan absorbed Amazon's slow payment release, so the launch scaled with zero additional capital.
New variations widened revenue and stacked incremental profit.
Sharp early pricing won rank; once social proof landed, margins were optimised.
Numbers that held up.
The launch didn't just survive a crowded niche — it scaled on its own cash flow:
Other brands we scaled.
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