Doubling traffic, tripling subscribers
Casting a wider net turned a stalled listing into a recurring-revenue machine.
A premium wax brand was stuck — strong product, weak momentum — in a niche where rivals competed hard on price. Elevik's brief was to unlock qualified traffic and convert one-off buyers into a durable base of recurring revenue.
Rivals offered similar products for less, steadily eroding the brand's position.
A low review count pushed sales down rather than supporting the premium price.
No persuasive imagery or bullets to justify the price point to a discerning buyer.
Disorganised spend on random keywords bottlenecked even the products that should have been winners.
Imagery and copy were re-engineered to convey genuine high-end positioning.
Budget was reallocated across all ad types rather than leaning on one, pulling in far more qualified traffic.
Two additional products via variations opened new revenue channels worth +20% on their own.
Regular, profitability-safe promotions sustained momentum and fed subscriber growth.
Numbers that held up.
Casting a wider net changed the trajectory in a single quarter:
Other brands we scaled.
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