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We find the gap holding your beauty brand back, show you where the profitable growth is, and how we would go get it.

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70+Brands scaled
$200M+Revenue managed
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Three beauty brands. Three gaps we found.

Here is what we found in three beauty accounts, and what happened once we fixed it.

Luxe Cosmetics — Amazon sales screenshot
01Beauty · Cosmetics · US

Luxe Cosmetics

The mistake: the ads were buying sales, not profit.

Sales were coming in, so the account looked fine. But real ACOS was sitting near 28%, which meant almost every dollar of growth was going straight back into ads. The brand was getting bigger without getting richer. This is the most common trap in beauty, because the sales number goes up and nobody checks what is left at the end.

What we did: rebuilt the ad structure across the whole catalog, captured the branded searches they were already earning but not collecting, and rewrote listings around what buyers were actually typing in.

$150K → $3MMonthly sales · in 8 months
28% → 4%
Real ACOS
$13.9M
Total sales · since Nov ’25
Starpil Wax — Amazon sales screenshot
02Beauty · Hair Removal · US

Starpil Wax

The mistake: the listing never explained why it cost more.

Starpil was priced above the cheap options, which was correct, but the page did not say why it was worth it. Shoppers landed, saw a higher price, saw nothing that justified it, and went back to the cheaper listing. The traffic was fine. The page was losing the sale after the click.

What we did: rebuilt the listings so the premium was obvious in the first three seconds, so buyers understood what they were paying for before they scrolled.

$40K → $80K+Monthly sales · in under 3 months
25%
Net profit margin
+60%
Revenue growth
Nova Wax — Amazon sales screenshot
03Beauty · Personal Care · US

Nova Wax

The mistake: all the ad money was going to the same small pool of buyers.

Everything was running through one type of campaign, hitting the same shoppers again and again. Costs kept climbing because they were bidding against themselves, and the brand was invisible to everyone outside that pool. It feels like the ceiling is the market. It is usually just the setup.

What we did: spread spend across different ad types so the account was buying new qualified buyers instead of the same ones twice, and added new SKUs so there was more to sell them.

Sales doubled · in 90 days
34%
Net profit margin
+75%
Revenue growth

Three beauty brands. Three completely different problems. Not one of them knew which one they had. That is what the audit is for.

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